FOR INDIVIDUALS
Executive LiFe Coaching
“Susan has a remarkable ability to identify and cull out a kernel of truth in a particular situation, to shed new light on it, and change the way I think about it. This helped me reach a productive approach to handling the challenge. In addition to her acute insight into people, she brings all the tools and intellectual discipline she has accumulated over her career as a coach, but she also requires accountability on my part, as her client.”C.D., former In-house Counsel,
Global Food & Beverage Corporation,
turned Entrepreneur
What is Coaching?
Coaching is a collaborative learning process that holds the client accountable to produce the desired results by expanding awareness, inspiring commitment, and forwarding the action. Imagine what it would be like to have a relationship where:
- The total focus is on you and creating what you want for your life
- You are listened to at a deeper level than most relationships, not only to your words, but also what is really going on underneath them
- You have a shared understanding of your goals, values and what makes you tick
- You are told the truth about where you are strong and where you sell yourself short
- You are seen as your best self always, even when you don’t see it
- You are held accountable for creating what you want in life, not just “talking about it,” but actually making it happen
- You have a partner that celebrates your victories and helps you learn from your setbacks
What impact could this kind of relationship have on your life?
How Coaching Differs from Consulting or Therapy
Coaching is not therapy. Psychotherapy generally deals with emotional/behavior problems and seeks to bring the client to normal function by focusing on his/her dysfunction. Coaching deals with functional people who want to move towards higher fulfillment and performance – creating an extraordinary life for themselves and having a greater impact on their world.
Coaching |
Therapy |
|---|---|
| Views clients as naturally resourceful, creative and whole. Does not diagnose or treat |
Focuses on dysfunction and emphasizes diagnosis and treatment |
| Emphasis on present and future | Emphasis on past and present |
| Coach and client primarily ask “What’s next/what now?” | Therapist and client primarily ask “Why and from where?” |
| Accountability and “homework” between sessions held as important | Accountability less commonly expected |
| Focus on evolving and manifesting potential | Focus on healing and understanding |
Coaching and consulting are similar professions, but they tend to use different approaches. Coaching is much more inquiry based, and comes from a mindset that the answer lies within the client. It’s the coaches’ job to ask the questions that enable the client to get to a deeper level of understanding and fuel the action. Consulting is more “expert” based, and comes from a mindset that the consultant will research and present a solution. It’s the consultants’ job to have the “right” answer and convince the client of that answer.